The patient journey has changed drastically in the past 5 years and it’s having an outsized impact on healthcare marketing. You know about the “Google-effect”, but did you know that 83% of patients are not going to the hospital website to research doctors and services? And now with Alexa, Apple Car Play and Android auto,
Robotic surgery is a loaded term. Just reading the words can bring Hollywood-inspired images of fully autonomous robot doctors to mind. But that’s not what’s happening in the industry today. The “robots” are merely tools used by doctors, just like a stethoscope or a scalpel. And they have some interesting use cases and value propositions
Transforming the Prescription Decision Process Between Physicians and Patients w/ Surescripts CEO Tom Skelton
Unanticipated high out-of-pocket prescription costs negatively impact patient safety and may lead to increased healthcare spending later. According to the Truven Health Analytics-NPR Health Poll for Prescription Drugs (June 2017), the most cited reason by respondents who did not fill their prescription was cost (67%). Prior-authorization is another hurdle, and when it’s required, according to today’s guest, medication
“Antibiotics have transformed the practice of medicine, making once lethal infections readily treatable and making other medical advances, like cancer chemotherapy and organ transplants, possible,” according to the CDC. However, that transformation did not come without side effects. As Mark Twain once said, “To a man with a hammer, everything looks like a nail.” Antibiotics
We’ve talked extensively about the problem with provider directories. It’s a fundamental issue in healthcare administration and many of our processes are built on top of it. I’ve called it healthcare’s ultimate death by paper cut. Now, we’re starting to see new solutions in the market. Last week we looked at an open-source industry solution.
We’ve talked extensively about the problem with provider directories. It’s a fundamental issue in healthcare administration and many of our processes are built on top of it. I’ve called it healthcare’s ultimate death by paper cut. Today we’re going to talk about solutions. On this episode, I talk with Gunjan Siroya, Principal Partner at Netspective, about