Behavioral Economics Expert Explains How to Drive Massive Change with Minor Tweaks w/ Karen Horgan
Everything you’re trying to accomplish comes down to one thing… getting people to do stuff. Behavioral economics, in its simplest terms, is the study of how and why people decide to do what they do (or don’t do). Whether you’re trying to sell, get users to adopt a new system or workflow, or make your
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Getting Ready to Go Back to Work and How Remote Patient Monitoring (RPM) Tools Can Help
Public health vs. the economy is a dangerously false dichotomy. We can protect our people AND get back to work if we accept reality and embrace science. You already know you should wear a mask, wash your hands, and practice social distancing. As we begin to go back to work and spend time with our
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The Novation Dynamic: 3 Pillars for Healthcare Innovation Success with Michael Ackerman
I often hear people say “We don’t need incremental innovation in healthcare. We need transformational innovation”. That statement doesn’t sit well with me. I believe in the power of incremental innovation, and the moral of Aesop’s fable, The Hare and the Tortoise. We’ll get further with slow and steady innovation than we will by sporadically
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Marketing in a Post-COVID World with Jared Johnson
The COVID-19 crisis has presented marketers with quite a challenge. Customers don’t want to be sold to and no one wants to spend money. In fact, traditional marketing has been paused for fear of coming off as insensitive and out of touch. But that doesn’t mean you stop. You just do it differently. The pandemic
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Remote Work Environments: Much More than a COVID-19 Strategy w/ Jonathan Lieberman
The COVID-19 crisis and the resulting lock-downs across the world forced many organizations to go virtual in an instant. Some of them had sound Business Continuity (BC) and Disaster Recovery (DR) plans in place. And while they were still interrupted, they were able to move quickly and keep their people working. Others were caught off-guard
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Deploying Community Health Workers as a Front-line COVID-19 Solution (with a 2X ROI)
We’ve talked a lot about the importance of addressing social determinants of health (SDOH) in healthcare, and why it may be the most critical factor when it comes to lowering costs and improving outcomes… especially for vulnerable communities. For me, there is zero doubt that this is what needs to happen. However, we’ve seen very
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