This podcast features the Selling to Health Plans panel discussion at the Digital Health Growth Summit, moderated by our very own Shahid Shah, with panelists Vijay Bhatt, Deputy CTO, Harvard Pilgrim Health Care, and Bill Friedman, Vice President of Sales, Zipari.

The panel covers some of the most important digital health technologies that health plans are interested in and how digital health startups can get health plan executives to buy the technologies they’re building. One of my favorite points is that you’ve got to de-risk the decision to buy:

  • Start small and build-up
  • Pilots are not bad when done right
  • Show the IT department that you won’t be a pain in their neck
  • Show the finance department a transparent roadmap of the true cost of ownership from implementation thru tangible ROI.

Some great advice for anyone trying to sell in healthcare.

This panel discussion complements several recent episodes:

We focus on selling a lot because you may have the best solution in the world, but nothing happens until someone sells something.

The Digital Health Growth Summit

The Digital Health Growth Summit, hosted by Actionable Intelligence Network and Viral Healthcare Founders, is an on-demand virtual event. The Summit was held on October 29-30, 2020.

This two-day Summit highlights the marketing, sales, and leadership capabilities and strategies that are necessary for digital health startups to grow and scale. Speakers include nationally recognized growth experts and executives from digital health companies, hospitals, health systems, health plans, investors and accelerators.

The Summit is designed to meet the information needs of marketing and sales leaders and other senior executives at digital health startups. The program would also be of interest to digital health accelerators, the investment community, consulting firms and marketing and sales technology companies.

Videos of all presentations from the Digital Health Growth Summit can be accessed by registering on the Summit website: https://ain.events/dhgsummit/

Thank you to Satish Kavirajan, Managing Director at the Actionable Intelligence Network (AIN), and Bryan Loomis, Founder at Viral Healthcare Founders for allowing us to share this content with you.


Listen to the panel discussion here:

Or, find it on your favorite podcast network such as:


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The #HCBiz Show! is produced by Glide Health IT, LLC in partnership with Netspective Media.

Music by StudioEtar