Virtual-First thinking and telehealth adoption exploded during the pandemic. Since necessity was the driver, there is some expectation that demand and use will scale back as the pandemic wanes. Yet today’s guest tells us that is not what’s happening in the field.
We spoke with Karsten Russell-Wood at ViVE 2022, and he is seeing the opposite. Not only is demand steady, but hospitals are evaluating all their workflows to see what else they can do with telemedicine.
Karsten serves as the Chief Marketing & Experience Officer for Equum Medical. Equum is a telehealth-enabled provider service delivery company. They provide much-needed clinical resources to hospitals and health systems all over the country via telehealth. Given the industry’s struggles with staffing shortages and clinician burnout, Equum’s services are in high demand.
We discuss:
- What’s driving the continued demand for telehealth
- How is Equum approaching the market
- The importance of delivering a full solution to your customers and partnering with others to make it happen
- The need to innovate in our business models, pricing, and partnerships just like we do with our products
This episode is part of a series recorded at ViVE 2022 in Miami Beach, Florida, March 6-9, 2022.
Karsten Russell-Wood
Karsten Russell-Wood is a healthcare marketing professional with over 20 years of global product development, marketing, and strategy experience. He currently serves as the Chief Marketing & Experience Officer for Equum Medical. Karsten is responsible for linking the innovation and service solutions of Equum to build the brand, create consumer awareness, dominate thought leadership, and drive customer preference through all channels, every day. Prior to joining Equum Medical, Karsten has held global product management and marketing roles within Philips and GE’s healthcare businesses. Karsten received both undergraduate and graduate degrees from The Johns Hopkins University, and holds an MPH from University of Massachusetts. Karsten presently is pursuing doctoral work at the LeBow College of Business, Drexel University.
LinkedIn: https://www.linkedin.com/in/karsten-russell-wood-b7b0a95/
Equum Medical
For over 10 years, Equum Medical has provided board-certified critical care physicians delivering acute care telehealth to address the challenges hospitals and health systems face when trying to fill gaps in coverage. Equum Medical’s flexible, customized approach helps clients improve the lives of on-site clinicians, extending patient care in specialty areas and offering program leadership. By adapting to each client’s technology platform and ensuring quality of care is delivered through proven data-driven change management methodologies, Equum Medical enables hospitals and health systems to enhance care and serve more patients, while delivering a positive clinical, operational and financial impact.
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