Podcast

How to Analyze the Health IT Market | Dexter Braff | The Braff Group

To be understood, seek first to understand. It applies in life, and it applies when you’re trying to gain traction with an innovative product, solution, or workflow in the Health IT market. Why? Because there are too many draws on your customers’ attention. If you want them to take the time to understand you, then

Podcast

Health Benefits as a Strategic Opportunity | Chris Skisak | HBCH

Have you ever wondered why your employer buys your health insurance for you? They don’t get involved in car insurance, home owners, etc. Why healthcare? To understand that, you have to go all the way back to World War II. When the federal government froze wages during WWII, employers needed a way to compete for